To reframe the brand-consumer relationship, you need to embrace engagement marketing. This strategy means interacting in ways that provide value to your audience, with the goal of forming genuine relationships based on mutual respect and trust.

Invite your customers to sit at the table, to become a part of your brand story.

Content is crucial in engagement marketing, as it is the primary mode of communication beyond one-on-one customer service interactions, especially through digital and social media

JODBUSH